The year 2008 marks the 10th Anniversary of the iMac, the computer that changed everything at Apple, hailing a new design era spearheaded by design genius Jonathan Ive.
What most people don’t know is that there’s another man whose products are at the heart of Ive’s design philosophy, an influence that permeates every single product at Apple, from hardware to user-interface design.
That man is Dieter Rams, and his old designs for Braun during the ’50s and ’60s hold all the clues not only for past and present Apple products, but their future as well:
via: Gizmodo
note: on BRAUN DESIGN LANGUAGE please check in our March 2009 archive, for another video with Dieter Rams explaining design language and his work at BRAUN
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