How Design Triggers Transformation | Bill Buxton

Design Mind Salon – Bill Buxton – Microsoft Research from Fellermedia on Vimeo.

In this 45 min. video: “Bill Buxton stresses that great design doesn’t stem from a singular designer or a great design department, but from the entire culture of the company. He goes on to discuss the crucial role design plays in solving the “wicked problems” that businesses face and how incorporating design can transform organizations.”

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