By Hartmut Esslinger. The founder of frog design explains.
“A breath of turbo-charged fresh air that doesn’t regurgitate the ego-maniac CEO’s selective memory or an outside expert’s misinterpretations. Hartmut explains innovation through the lens of design, and it’s about time we gained his valuable perspective.” —Guy Kawasaki
” …A Fine Line is a must-read for designers and business people alike.” – Satjiv Chahil, senior vice president, Hewlett-Packard
1.) A coupe design for safety and comfort.
2.) A style that would set it apart from other coupes.
3.) A design that allowed part sharing for lower development costs.
4.) An innovative use of design and technology.
5.) It had to be functional and fast.
“The outgoing 350Z was a great attempt to rebirth these original design philosophies, but the car was portly; something the original Z was most definitely not. It appears Nissan’s attempted to combat this, shortening the 370Z significantly and returning it to the 99-inch wheelbase, long regarded as the “perfect” sports car wheelbase. This cut in length translates into a lighter, more taught Z; the added horsepower doesn’t hurt either. Katayama would be proud.”
It’s fairly common knowledge that a $100,000 Corvette ZR1 shares much of its steering wheel with a $20,000 Chevy Cobalt. You can also find a VW key fob swabbed with leather when you ignite the W16 in a Bugatti Veyron, but we wanted to know more. Our friends at The Car Lounge helped a great deal by showing us some of the lesser known “common parts” between the cars below and their more exotic and luxurious brethren.
“Now here’s the rub: How many of these are appropriately utilizing the form language of utility and how many are not? How many are tangentially sculpted because of the tools of creation (tangent-restricted solid modeling software)? How many are consciously designed to produce a relevant user experience? The DeWalt drill of course is right on the mark, the Emeco Navy Chair absolutely shouts utility, and all of the Dyson vacuums are Tangent porn as far as I can tell–functional engineering taken to a styled perversity–but it is the hoards of cell phones, MP3 players, computers, and multitudes of consumer electronics that lack much distinction or differentiation from each other.”
We can tag our posts. This will be very helpful when categorizing links. For general reference on the site. And for people looking for related material. The tag words will appear on the right side on our site.
Also we can now schedule publishing. Lets say… one day you find a couple of cool links, and we want our site to stay fresh. Then you can save your daft and enter a time when those should be published. The server takes care of the rest…
50 years ago, record players didn’t look like machines. They looked like old-fashioned, brown wood furniture. But in 1956, Dieter Rams’s SK4 record player, nicknamed Snow White’s Coffin, changed all that.