Auto Design Prague Conference 2014 Hosts Designers and Students
The fourth annual Auto Design Prague recently took place in the city’s National Technical Library. Held on September 18th, the event presented the latest trends in automotive design with leading personalities from the field, with this year’s main actors hailing from Volvo, Qoros, Jaguar, Ferrari, Škoda and Citroen/DS.
This year’s presenters included Thomas Ingenlath, senior vice president for design at Volvo, who spoke about Scandinavian design in relation to the Swedish automaker’s new design language. He cited the Volvo XC90, the first production car designed under his leadership, which will make its world premiere at the Paris auto show later this week.
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Gareth Davies: “I challenged the team to break out of conventional thinking with regards to a business jet
exterior and interior. Whilst defining the concept sketches for the exterior, I asked the rest
of the team to start thinking about interior concepts and what we could do differently.
We quickly settled on the controversial yet interesting idea of removing the windows from
the cabin and using existing or very near future technology to display the exterior
environment on flexible screens, which cover the walls and ceiling of the cabin, via external cameras.
The user experience is greatly enhanced by directly engaging the passengers with the
environment outside, giving an unhindered panoramic view .”
See more at technicondesign.com/france
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