“Learn the balance of business and creativity. The job of a successful footwear designer is to balance commercial targets and fashion/innovation. Often these can seem like completely different ends of the spectrum, but the best products service both.”
“Often, in terms of the creative industry, consultants can be categorized into those that offer one of two kinds of services. The first is the “doer” which is your typical freelance designer making sketches, doing CAD, etc. with the end goal of making “things”. To some extent, this is a bottom-up approach that looks at a problem and creates a product as a solution.
The second is approach is a more top-down, strategic process that is guided by a brand’s goals, opportunities and vision. Often, this is titled creative direction. Typical deliverables for these types of consultants are brand marketing reports, business plans, position analyses, and specifications for other to create from.
The way I try to work is to combine these two. Not just giving “creative direction” for others to do the work, but being creatively involved in all aspects of the product to focus the direction of the brand. This is Directive Creation”…
Richard Hutten’s Cloud Chair will be launched in Milan next month. Produced by Gallery Ormond in Geneva, the limited edition chair is aluminum cast and nickel-plated. More than simply furniture, the chair is a sculptural conversation piece.
“Now here’s the rub: How many of these are appropriately utilizing the form language of utility and how many are not? How many are tangentially sculpted because of the tools of creation (tangent-restricted solid modeling software)? How many are consciously designed to produce a relevant user experience? The DeWalt drill of course is right on the mark, the Emeco Navy Chair absolutely shouts utility, and all of the Dyson vacuums are Tangent porn as far as I can tell–functional engineering taken to a styled perversity–but it is the hoards of cell phones, MP3 players, computers, and multitudes of consumer electronics that lack much distinction or differentiation from each other.”
50 years ago, record players didn’t look like machines. They looked like old-fashioned, brown wood furniture. But in 1956, Dieter Rams’s SK4 record player, nicknamed Snow White’s Coffin, changed all that.