“Entrepreneurs may often be bold and risk-taking, but they’re not immune to a fear of selling, says Dr. Derek Hassay, a marketing professor at the University of Calgary’sHaskayne School of Business.
Many experience what academics have called “inhibited social contact initiative syndrome” and actively avoid direct sales, he says.
A fear of rejection is just one of many reasons for what he dubs “call reluctance.” Many people, including Ms. Van, dread coming across as pushy or intrusive, while still others are cowed by approaching those they perceive to have greater power, wealth or status.”
http://www.theglobeandmail.com/report-on-business/small-business/grow/customer-experience/entrepreneurs-must-fight-fear-of-selling/article2064113/
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