Tag: design story

apple, making more pie… tablet, anyone ?

we all know that reading is dope, but is apple going to transform the reading experience and reignite the fireeeee??? (read fire, with excitement dot dot dot)

so… now that we been waiting since year zero for something like this. apple took their time to slow bake this pie, and make sure its fully roasted before giving us a peek, just so you can drool some more. yes, the technology has been around for some time, but no one yet did master the business model to make it work.

in typical fashion, apple is about to say yes or no on it tomorrow. lets keep our pretty fingers crossed, hope that the fairy tale continues, and watch stevie & co. pull another rabbit out the hat. hopefully apple delivers the scratch …

meanwhile, gizmodo has the geek team on standby (they must be real itchy by now):

“The Apple tablet could change everything. That’s what people are hoping for, revolution. But revolutions don’t actually happen overnight, especially if you’re talking about turning around an entire diseased, lumbering industry, like publishing.”

… linky linky : (Pondering The) Apple Tablet’s Print Revolution

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(Pondering The) Apple Tablet’s Print Revolution

Designer Q&A with Richard Kuchinsky, footwear designer

“Learn the balance of business and creativity. The job of a successful footwear designer is to balance commercial targets and fashion/innovation. Often these can seem like completely different ends of the spectrum, but the best products service both.”

“Often, in terms of the creative industry, consultants can be categorized into those that offer one of two kinds of services. The first is the “doer” which is your typical freelance designer making sketches, doing CAD, etc. with the end goal of making “things”. To some extent, this is a bottom-up approach that looks at a problem and creates a product as a solution.

The second is approach is a more top-down, strategic process that is guided by a brand’s goals, opportunities and vision. Often, this is titled creative direction. Typical deliverables for these types of consultants are brand marketing reports, business plans, position analyses, and specifications for other to create from.

The way I try to work is to combine these two. Not just giving “creative direction” for others to do the work, but being creatively involved in all aspects of the product to focus the direction of the brand. This is Directive Creation”…

Designer Q&A with Richard Kuchinsky on Design Droplets / Australia

via: designdroplets

DUSTER CONCEPT CROSSOVER FROM DACIA UNVEILED AT GENEVA MOTORSHOW

… yes, Dacia is an Eastern European (Romanian) car brand, that is suffering from major case of design mojo right now, with a little the help from Renault parent. These maybe a little to far off to be a real car, but lets hope that some of the design elements here will make it to the production models down the line.

Dacia was reborn after a combination of quick cash injections and government protection, and has launched as a serious manufaturer of low cost and quality cars. Im speaking here about the new Dacia Logan that has become somewhat famous for the built quality, price and options.  For now enjoy this slice of designed, well done!

Here are some of the points as presented at the 2009 Geneva Motorshow:

• Duster is Dacia’s first concept car and the fruit of close collaboration between Renault Design Central Europe in Bucharest, Romania, and Renault Design Technocentre in Guyancourt, France.

• Duster’s athletic stance adds an undeniable sporty feel to the brand’s hallmark robustness.

• Inside, the use of colour, generous cabin space and an original modular layout ensure a particularly convivial ambience for occupants.

via: seriouswheels

1960s Braun Products Hold the Secrets to Apple’s Future

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The year 2008 marks the 10th Anniversary of the iMac, the computer that changed everything at Apple, hailing a new design era spearheaded by design genius Jonathan Ive.

What most people don’t know is that there’s another man whose products are at the heart of Ive’s design philosophy, an influence that permeates every single product at Apple, from hardware to user-interface design.

That man is Dieter Rams, and his old designs for Braun during the ’50s and ’60s hold all the clues not only for past and present Apple products, but their future as well:

Continue Reading…

via: Gizmodo

note: on BRAUN DESIGN LANGUAGE please check in our March 2009 archive,  for another video with Dieter Rams explaining design language and his work at BRAUN

2009 Nissan 370Z | Design Dissected

5 point list for the original Z car

1.) A coupe design for safety and comfort.
2.) A style that would set it apart from other coupes.
3.) A design that allowed part sharing for lower development costs.
4.) An innovative use of design and technology.
5.) It had to be functional and fast.

“The outgoing 350Z was a great attempt to rebirth these original design philosophies… it appears Nissan’s attempted to combat this, shortening the 370Z significantly and returning it to the 99-inch wheelbase, long regarded as the “perfect” sports car wheelbase. This cut in length translates into a lighter, more taught Z; the added horsepower doesn’t hurt either. Katayama would be proud.”

FULL ARTICLE >> 2009 Nissan 370Z Design Dissected

video interview – with canadian car designer, responsible for the actual design of the new 370z – via autonet.ca