Students, Don’t Do As I Have Done

The Canadian graphic design organization RGD Ontario was kind enough to invite me to speak at their annual Design Thinkers conference in Toronto last week. It was a quick trip for me — I flew in and out of the city on the same day — but they made it really fun. In addition to a lecture I gave about the difficulties that the practice of art direction has in finding a place in digital media (I’ll post some notes from that talk in a few days), I also appeared on a question-and-answer panel for design students, the theme of which was providing advice on ‘making it’ in the design world.

In that session, I heard from another of the panelists that, due to inexperience, newly minted designers should understand that their productivity will barely cover the cost of employing them. It was his belief that businesses who hire fresh graduates essentially sign up to provide a kind of on-the-job training — at a loss to the business. He didn’t put it in so many words, but the inference I made was that employment is a kind of favor bestowed by the company on new entrants to the job market.

What’s more, this person insisted that these freshly graduated professionals should be prepared to work for very little and for very long hours, that they should dedicate themselves to their work in tireless fashion, potentially at the expense of many other priorities in their lives.

I have a hard time with this advice, but for complicated reasons. It’s not that I think that the advice is not valid. On the contrary, I think this is an accurate reflection of the way the design industry ingests new talent. Rather, my quarrel is that I think this advice makes some unfortunate assumptions about what the quality of life within a design organization should be.

article by Khoi Vinh / www.subtraction.com


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