Month: March 2009

Designer Q&A with Richard Kuchinsky, footwear designer

“Learn the balance of business and creativity. The job of a successful footwear designer is to balance commercial targets and fashion/innovation. Often these can seem like completely different ends of the spectrum, but the best products service both.”

“Often, in terms of the creative industry, consultants can be categorized into those that offer one of two kinds of services. The first is the “doer” which is your typical freelance designer making sketches, doing CAD, etc. with the end goal of making “things”. To some extent, this is a bottom-up approach that looks at a problem and creates a product as a solution.

The second is approach is a more top-down, strategic process that is guided by a brand’s goals, opportunities and vision. Often, this is titled creative direction. Typical deliverables for these types of consultants are brand marketing reports, business plans, position analyses, and specifications for other to create from.

The way I try to work is to combine these two. Not just giving “creative direction” for others to do the work, but being creatively involved in all aspects of the product to focus the direction of the brand. This is Directive Creation”…

Designer Q&A with Richard Kuchinsky on Design Droplets / Australia

via: designdroplets


… yes, Dacia is an Eastern European (Romanian) car brand, that is suffering from major case of design mojo right now, with a little the help from Renault parent. These maybe a little to far off to be a real car, but lets hope that some of the design elements here will make it to the production models down the line.

Dacia was reborn after a combination of quick cash injections and government protection, and has launched as a serious manufaturer of low cost and quality cars. Im speaking here about the new Dacia Logan that has become somewhat famous for the built quality, price and options.  For now enjoy this slice of designed, well done!

Here are some of the points as presented at the 2009 Geneva Motorshow:

• Duster is Dacia’s first concept car and the fruit of close collaboration between Renault Design Central Europe in Bucharest, Romania, and Renault Design Technocentre in Guyancourt, France.

• Duster’s athletic stance adds an undeniable sporty feel to the brand’s hallmark robustness.

• Inside, the use of colour, generous cabin space and an original modular layout ensure a particularly convivial ambience for occupants.

via: seriouswheels

iPhone OS 3.0 to Be Revealed March 17


iPhone OS 3.0 is going to be revealed on March 17 in an Apple event. I wonder if the new OS will be ready for the rumored 10-inch touchscreen iPhoneish tablet

via: gizmodo


BETA Preview for iPhone 3.0

Apple says:

When iPhone OS 3.0 arrives this summer, it will introduce over 100 new features, including the ability to:

  • Search your iPhone
  • Cut, copy, and paste
  • Send photos, contacts, audio files, and location via MMS
  • Read and compose email and text messages in landscape


iPhone 3.0 to have copy and paste (but no background apps)


Digg’s Kevin Rose … just drove the nerds of SXSWi crazy with his latest gaze into the crystal ball:
he says the iPhone 3.0 will have copy and paste.

While these predictions may be true, we will have to wait untill the apple press release for the full feature set. The Apple press conference coming up tomorrow, Tuesday March 17 2009

AUDIO 4 DJ | Professional 4 Channel Audio Interface by Native Audio (NI)


Native Audio, well known for their DJing software TRAKTOR and other whole range of digital audio creation tools, releases Audio 4 DJ in the wild. While there is plenty of choice at on the sound card market, NI provides a complete DJ system for the money (est $240.00 USD).

This includes Traktor LE DJ software with easy upgrade path to Traktor Pro version, crystal clear 24bit/96kz sound, and it was tested and abused all day by 3 berlin snowboarders in this video below.

Audio 4 DJ Skateboarding Stress Test with Jürgen Horrwarth

via: synthopia

1960s Braun Products Hold the Secrets to Apple’s Future


The year 2008 marks the 10th Anniversary of the iMac, the computer that changed everything at Apple, hailing a new design era spearheaded by design genius Jonathan Ive.

What most people don’t know is that there’s another man whose products are at the heart of Ive’s design philosophy, an influence that permeates every single product at Apple, from hardware to user-interface design.

That man is Dieter Rams, and his old designs for Braun during the ’50s and ’60s hold all the clues not only for past and present Apple products, but their future as well:

Continue Reading…

via: Gizmodo

note: on BRAUN DESIGN LANGUAGE please check in our March 2009 archive,  for another video with Dieter Rams explaining design language and his work at BRAUN