Category: graphics

Drinking Water out of Air

August 12, 2013By [V]

Mayo DraftFCB says it dropped the billboard along the Pan-American Highway to inspire young Peruvians to study engineering at UTEC while simultaneously illustrating how advertising can be more than just an eyesore.

“We wanted future students to see how engineers can also solve social needs in daily basis kinds of situations,” said Alejandro Aponte, creative director at Mayo DraftFCB.

The city’s residents could certainly use the help. According to a 2011 The Independent piece ominously titled “The desert city in serious danger of running dry,” about 1.2 million residents of Lima lack running water entirely, depending on unregulated private-company water trucks to deliver the goods — companies that charge up to 30 soles (US $10) per cubic meter of H2O, or as The Independent notes, 20 times what more well-off residents pay for their tap water.

Read more: http://techland.time.com/2013/03/05/f…

Superhero’s Powers Chart

July 1, 2013By [V]

superheropowers

“We racked our brains, our long boxes, and our trusty web resources to fill out the chart and make sure that all powers, from the meek to the mighty, were represented, no matter how strange they were,” says the Pop Chart team. “What we discovered was a veritable treasure trove of dada- and surrealist-inspired weird abilities from what many consider the ‘bronze age’ of comics.”